"Unfriended" is pretty f@cking stupid, but not as f@cking stupid as the trailers suggested it would be. The gimmick might cause eye rolling, but it is utilized reasonably well and I never grew impatient or disinterested. Yet how can anyone find this scary? The trailers spoil the majority of the kills, the characters are too unpleasant for you to fear for them and the tone rapidly alternates between disturbing and goofy.