Sometimes the wrong kind of marketing can really sink your movie. I'm not just talking about something like "The Grey" either, where it promises an awesome scene that we never get to see. Sometimes we expect a completely different kind of movie than what we get. Sometimes a romance markets itself as a comedy, sometimes an actioner markets itself as horror and sometimes a melodrama markets itself as a martial arts film. I don't know how "Bodyguards and Assassins" was advertised in Hong Kong, but in the west it presented itself as a martial arts vehicle for Donnie Yen. IT IS MOST CERTAINLY NOT THAT KIND OF MOVIE.